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Digital Marketing Specialist

ABOUT THE JOB

Rogers Aviation is looking for an experienced and resolute Digital Marketing Specialist. The selected candidate will be responsible to work and execute digital marketing strategies for all its brands.

CANDIDATE PROFILE

  • Work with Marketing Manager to define integrated Digital Marketing strategy for the year and set forecasts for all brands;
  • Manage, monitor and review paid campaigns on Facebook and Google with aligned objectives, KPIs on cross devices;
  • Ensure good budgetary control on all online platforms;
  • Work with external service providers to ensure systems and tools are operating correctly and propose enhanced functions (Websites and Mobile App);
  • Constantly ensure the best conversion rate optimization practices for quality leads and bookings on e-commerce platforms;
  • Work with web developers to monitor SEO to maintain and improve rankings;
  • Actively oversee and contribute to social media plannings and designs;
  • Propose realistic and new project ideas to help boost digital sales;
  • Be up to date with latest digital customer behavior to work on new growth strategies;
  • Ensure digital tools on platforms work properly & conduct trainings with sales team when needed;
  • Analyze brands’ progress, campaigns performance, evaluate metrics, measure goals & ROI to build and ensure monthly reports are accurate
  • Conducts competitor research and digital marketing benchmarking every 3months

QUALIFICATIONS & EXPERIENCES NEEDED

  • At least 3 – 4 years of full-time experience in the digital marketing field
  • Tertiary Education at Degree Level in Marketing, Digital Marketing, or E-Commerce from a recognized institution or equivalent qualifications;
  • Well-versed with Advanced Google Analytics (UA & GA4), Google Search Console, Google Tag Manager
  • Strong knowledge of SEO Tools, Online Advertising Requirements and Trends;
  • Knowledge of App Store Connect, Firebase and Google Data Studio will be an advantage
  • Experience with ZOHO apps will be an advantage (CRM, Campaigns, Cliq, SalesIQ, Social)
  • Good time management & ability to work under pressure
  • Highly analytical, disciplined and great team player